Don’t use images off of Google – You can get into big trouble for using someone else’s images for profit. We are going to provide some important tips for choosing graphics and images for your postcard and then dive into the nuts and bolts. ![]() This is the part everyone gets excited about – choosing the graphics and images that go on the postcard. This information will help you determine the success of your campaign and ROI. Create the page on your website and use analytics to track how many people visit that page and convert. If you are creating a specific web page for your campaign, make sure the URL is easy to remember and tied to your offering. CallSource has a great write up on how to create a call tracking number for your campaign. Make it MeasurableĪdding things like a specific phone number or web address that is just for this campaign is the best way to measure how successful it is. This is not only effective but can save on marketing costs! 2. This is becoming a common tactic because instead of trying to fit a whole bunch of information on your postcard or another piece of outbound marketing, you pique interest and send customers to a place with more information about your product/service and brand. Notice the last two on that list sends the recipient online.
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